意味:言動が軽いさまを表す「チャラチャラ」またはこれが形容詞化された「チャラい」を男性名っぽくしたものである。(zokugo-dict.com)
Boy/man frivolous in action and style

(or, check out this google images search and all will be clear: http://www.google.com/images?q=チャラ男&um=1&ie=UTF-8&source=og&sa=N&hl=en&tab=wi&biw=948&bih=439)

Usual characteristics of “チャラ男” include:
1. Highlighted/dyed hair
2. Wearing shirts that expose one’s chest
3. Skin is tan all year round (that guy in the picture above is doing pretty well so far!)
4.  Always touching one’s bangs and eriashi (hair at the back of one’s neck)
5. Having large piercings and wearing many rings
6. Having several cellphones (to play with several girls)
7.  Excessive use of emoticons and abbreviations in email
8.  Touching others often without thinking much of it (スキンシップ)
9. Boasting about being popular (for instance, telling girls that you brought other girls home at a group date)

read original Japanese here: http://www.sugoren.com/report/post_667.php

What do they call these in your neck of the woods? ;D

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